Endries

Strategy

Cellphone View of Endries

With a reputation for extraordinary service and quality in the fastener industry, Endries lnternational, lnc. is no stranger to finding innovative solutions to complex problems.

They're a dynamic, customer-first company that prides itself on leveraging new technologies to deliver the ultimate end result.

The Challenge

When it came time to upgrade their online presence, Endries sought out to create a fresh new website that embodied their deep roots, culture and commitment to quality and customer service.

They realized the importance of creating a site that aligned their physical and digital customer experience. Endries engaged Envano, a digital partner who could guide them to achieve their goals.

Endries Website 2013-2020

The Solution

Extensive research on customer archetypes, user-testing and market perception confirmed a disconnect between the in-person experience they provided and the digital experience they were conveying.

There was a misalignment of prospect perception in that they were viewed as a small, rural parts supplier when in reality they're an international company with advanced engineering capabilities and an expansive fulfillment center.

Audience Archetypes
Audience Archetypes
Market Perception Analysis
Market Perception Analysis
User Testing
User Testing

With that in mind, Envano dove deep into what their organization brought to the table. We assessed the usability of their CMS and evaluated the pros and cons of their old site.

Audience Archetypes
New photography and videos capture the magnitude of their operations and solutions
Audience Archetypes
A translation feature displays content in multiple languages
Audience Archetypes
Design and content follow new brand purpose and standards

The Result

The new Endries website displays a fresh and modern look along with a portal experience for their customers and suppliers.

It's the perfect mixture of simplicity, elegance and improved user experience designed to help the fastener distributor stand out in their industry while paying homage to the strong traditions that got them here. In other words, their “digital home” transformed from a basic, brochure-style site to an all-in-one service provider experience.