Dean, an experienced leadership consultant, was launching two new businesses—
Ascent Leadership and
Stratégie. He needed a professional website on a budget for both startups to reflect his vision and growing offerings. However, like many small business owners, he was looking for a high-end website without the high-end price tag.
He wasn’t looking for flashy or complex websites; he wanted clarity, professionalism, and a strong online presence for prospective clients. He also wanted the autonomy to manage content himself after launch, but didn’t want to feel like he was “flying blind.”