Website Redesign

H.J. Martin and Son Inc.
Website Redesign

Envano enabled H.J. Martin and Son Inc. to showcase its diverse market offerings to customers through a website redesign.

Challenge

H.J. Martin and Son, Inc. is one of the largest self-performing interior and specialty contractors in the United States. With over 80 years in business and a national reputation, it was time for a redesign when their outdated website no longer aligned with their legacy. Due to their robust product and service offerings, they needed a creative way to accommodate three distinct market personas (residential, commercial and retail), and their specific needs on one website. H.J. Martin also wanted a custom commercial photo gallery allowing their interior designers to share design inspiration with their clients in real-time.

Solution

At Envano, we pride ourselves on delivering transformative digital solutions for our clients. For H.J. Martin and Son, Inc., our team reimagined their website to focus on the customer experience. Our team found a creative way to consolidate three websites into one to showcase their diverse market offerings, optimized their content for search, all while making the site responsive (mobile-friendly). 

Within their website, Envano also built a custom photo gallery that allowed interior designers to upload photos and share them directly to social platforms. We also created a customer portal with custom filters and search options, making it easy for designers and customers to connect while finding inspiration. Lastly, our team increased site traffic exponentially through hyper-targeted digital advertising campaigns. The redesign was launched in 2014 and is still used by H.J. Martin and Son, Inc. today.

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