Content Marketing

Discovering & Optimizing Content on Hobart Brothers Website

Learn how Envano helped a welding filler metal manufacturer utilize their vast pre-existing content library to optimize their site for SEO.

Challenge

Hobart Brothers, a manufacturer of filler metals for welding, wanted to boost their organic reach to bring in more customers. However, before diving into content creation and optimization, they needed to resolve structural issues on their site.

Hobart Brothers Learning Library

Solution

Envano started with an SEO audit, then solved the structural problems and discovered a vast library of content ready for digitization—videos, technical articles, guides, and case studies. The team at Envano created a page to house and categorize the content as it was discovered and recreated. Hobart Brothers has seen a significant rise in organic traffic due to this process.

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