Strategy

Incremental Approach Enhances Hobart Brothers Website

Learn how Envano helped a welding filler metal manufacturer optimize their customer experience using an incremental approach.

Challenge

Hobart Brothers, a manufacturer of filler metals for welding, had an antiquated website that wasn’t mobile-friendly. This had a significant negative impact on their customer experience. They had a quote from another agency for a one-time project, but Hobart Brothers didn’t have the money to redesign the entire site.
Hobart  Brothers Site Before and After

Solution

Hobart Brothers engaged Envano for assistance, drawing on their history of partnership and successful collaborations. It was determined that Envano would take an incremental approach to the project. The site was first optimized for mobile devices, so for mobile users, it appeared the site HAD been redesigned, win/win. Since then, Envano has updated and redesigned many site sections and even discovered pre-existing content that had never been digitized.

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