Next Level Planning had two brands under their umbrella, one targeted towards those 45 and under and another for those 45 and up, Help You Thrive and Retire You, respectively. They wanted to roll them up under one parent brand, Financial Wellness Done Right, which needed its own logo. The two brands had their own websites under a proprietary content management system that was difficult to support. This meant that to transition the sites, all content and functionality needed to be re-created in WordPress.