3 Tools That Make My Interactive Marketing Life Easier!

By Stevie Sleeter, Content & Social Media Manager

Published: February 8, 2012

As a project manager for an Interactive Marketing Agency, I am always looking for ways to make my job easier.  In today’s cloud-based world, it seems like every day there are new tools available that make it easier, quicker and cheaper than their PC-based competitors.  Here are 3 tools I use on a daily basis and why I think they are swell!


Skitch is a screenshot tool that allows you to capture, edit, and annotate images from anywhere on the web.  Here’s what I like:

  • Easily accessed from a browser plug-in
  • Quick editing tools available within the Skitch pop-up editor
  • Click & Drag to save or send, especially in Gmail or Google Docs
  • Owned by and integrates easily with Evernote
  • Mobile version that supports multiple devices
  • And lastly…It’s FREE!


Smartsheet is a cloud-based light-to-medium project management tool that is like a spreadsheet on steroids. Here’s what I like:
  • The user interface is intuitive and has adaptable templates
  • Gantt Charting feature produces client-ready timelines
  • Share projects with others online or export in a number of formats
  • Can include line-item comments and attachments such as documents
  • Integrates with Gmail, Google Docs, and Box.com
  • Mobile versions for iPhone, Android and Blackberry
  • Free 30 day trial!

Google+ Hangouts

Google Hangouts is the newest tool in our interactive toolbox.  It is a video chat tool that is integrated with Google+ and is great for communicating with co-workers who work remotely or in a separate building or floor.  Here’s what I like:
  • Can see all your hangout buddies in preview thumbnails on the dashboard
  • Main viewer automagically switches to the person who is talking
  • Easily share and view screens with others in the hangout
  • Share and watch YouTube videos and use Group Chat
  • “Hangouts With Extras” integrates Google Docs and has shared notes/sketchpad