You Can’t Predict the Future, but Your Web Content Can Respond To It

By Bill Zoelle, Chief Creative Officer

Published: July 17, 2012

Do you know how to make your website “Future Friendly?” If not, read on. You’ll want to be in the know.

One size no longer fits all when talking about web design. Sure, you can design lots of apps, sites and experiences to fit every conceivable digital platform, device, or screen size, but to what end? Chasing down every new technology is expensive and time-consuming. It can also be confusing and frustrating for your customers.

Instead, develop a “Future Friendly” Responsive site, where content is available on a single URL and reformats automatically to work on a variety of devices. The Responsive Web Design methodology used by Envano keeps costs at bay by limiting duplicate efforts and simplifying long-term maintenance. As new technology and devices are developed, Responsive Web Design allows for easier adoption, making your customer’s online experience a positive one!

We can’t predict the future, but we do know mobile device usage is growing. By the end of 2013, mobile phones are expected to overtake PCs as the most common web access worldwide. A recent Mobile Internet & Smartphone Adoption study by Google says the shift is happening NOW.

Visit a recent Responsive Web Design site (built by Envano) on multiple devices to experience how it auto-magically adjusts content based on the screen size of the device you’re using. You can also access more resources on responsive design and download our white paper here.

Lastly, don’t forget to strap on your flux capacitor and contact us to learn more about making your site “Future Friendly.”


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[…] most situations, our recommendation is to create and launch a new site using responsive design. This approach accounts for all devices and ensures your company content is easily consumable on […]