Inbound Lead Generation: The Not-So-Secret Key to Leads & Revenue

By Stevie Sleeter, Content & Social Media Manager

Published: May 7, 2013


The average inbound lead costs $143 while outbound leads cost $373 per lead – that is a 62% reduction in cost.

If cost reduction is not enough, consider the following.

  • Improve sales performance and productivity, while decreasing operating expenses.
  • Alleviate sales and marketing disconnect.
  • Beat out competition while increasing market share.
  • Bring in new customers or clients.

Inbound marketing and online lead generation are responsible for those actionable goals.

Outbound marketing tactics simply do not work the way they used to. Today’s customers have alternative methods for finding, buying, and researching brands and products. They are in control of how they receive information. Now, business leaders, marketing, and sales departments must facilitate a two way dialogue to attract, acquire, and engage customers – with the objective of generating inbound leads and driving profitable action.

Connect with Envano to discuss strategies and tools to best fit your lead generation needs. For more resources on leveraging inbound marketing strategy and marketing automation visit: