How to Choose Social Media Platforms

By Stevie Sleeter, Content & Social Media Manager

Published: February 26, 2014

How to choose social media platforms to engage with your audience is often an overwhelming task.

Contrary to popular belief, no two channels are alike and therefore cannot be approached, managed, and posted on in the same way.

Many social media strategies destruct because companies first fail to understand the two crucial underlying components: your audience and the channels they live on.

The following infographic provides a quick but valuable look at the top social channels out there today – including their audiences, top opportunities, and use statistics.