Published: November 21, 2018
Don’t buy the zoo if you can’t feed the animals. Seems logical, right? But, when you compare this situation to more common decisions, such as choosing a content management system (CMS), the principle of practicality seems to go out the window. Influenced by what they’ve heard and lured by the appeal of updating content as they please, many decision-makers chase after a CMS without really pausing to think about how much they will use it, or even more importantly, if they have the resources to maintain it. So, the question remains: Do you really need a CMS?
The Right Choice for the Right ReasonsFirst off, let’s set the record straight. A CMS can be a very useful, sometimes even necessary, element of a website. I’m not advocating against having a CMS. In fact, I’ve often recommended them. It all depends on the business, their needs and, ultimately, their customers’ needs. Wondering if it’s right for your situation? Keep reading.
People, Process, TechnologyWhen you start thinking about a CMS, consider the people, the process and the technology. Let’s start with the people. Who are the players interacting with the site? What are their needs? What do they value? Are they limited by capability or time constraints? Next, think about the process. What internal and external processes do you currently have in place? How might a CMS help support or potentially disrupt these processes? What new processes will need to be implemented to fully leverage a CMS? [quote align="right"]
Check out this quiz to help clarify the option that’s right for you.[/quote] Finally, we think about the technology. Not all content management systems are created equal. Consider which systems exist today. What are the barriers to implement the new system?