Published: May 13, 2019
Marketing is a service industry. Which is why, often times, you’ll find digital marketing agencies sell their work in service packages — a list of line item deliverables with a set price. There are a set number of options, and you’ll wind up with the one that is closest to your needs or desired price point.
It’s not that there is anything inherently wrong with selling services this way. But, at Envano, we believe in doing things differently to do them better. That’s why we don’t offer pre-packaged options. Instead, we sell solutions that we create and implement together as part of a collaborative relationship. We consider ourselves more of a digital marketing partner than an agency (at least by traditional definition).
Let’s get to know each other.
No one knows your business like you do. However, it’s possible to become so close to your business that you can no longer see it through an external lens — like a customer would. We’re able to provide that external perspective while also working with your internal team. As your digital marketing partner, we need to know your business well so we can better understand your customers. After all, they are the ones delivering business impact. We’ll be in your corner, but we’re an advocate for your customers’ needs as well.
That’s one of the main reasons why we approach our work with a collaborative mindset. In order to best help you, we need to learn the ins and outs of your business — like an extension of your internal team. In return, you’ll get to know the quirks of our team along the way.
Let’s think together.
What it boils down to is that we want to think with you, not for you. Don’t get us wrong, we’re a team full of experts bursting at the seams with information. The thing is, we love to share this information with others. Being a digital marketing partner means we aren’t afraid to share the latest tips and tricks with our partners. We’re more than happy to do things for you, but also want to help you better understand the industry and improve any work you might be doing internally as well.
We collaborate with our partners to enhance their digital efforts. We think about our collaborative efforts as being similar to the motto of chemical company BASF. Back in the day, their commercials would highlight how they didn’t make everyday products, they made everyday products better. We view our role as a digital marketing partner in a similar way. We don’t necessarily need to create everything ourselves from scratch. Instead, we’re happy to work with our partners to improve their existing ideas and processes, while also bringing new ideas to the table. Our goal is to make your digital presence better, so it impacts your business in a positive way.
Let’s achieve together.
Our customer’s achievement is our top priority. We aren’t concerned with racking up awards for ourselves, but we’re happy to help our partners bring home the awards that are most important to them.
As a digital marketing partner, we think a little differently. To us, it’s more important that our campaigns are delivering business impact. If they happen to be worthy of an award, then that’s just icing on the cake.
Think this collaborative approach could work for you? Let’s chat!