Published: October 12, 2021
Over the last two decades, Envano has learned how to adapt to the ever-changing digital advertising space with distinct strategies and processes. Hear from our CEO, David Sauter, on what it was like to take a digital marketing firm from 2001 to 2021.
The Evolution of the Digital Advertising Realm
2001 Envano to 2021 Envano
At the forefront of digital marketing, Envano has been in the game for 20 years. We’ve been working in the digital realm ever since the golden age of the internet. In the early days of the web, there were fewer tools and services, so if we wanted to do something cool, we had to invent it. We had to do everything, from experimenting with the early platforms of social media, to animating, and even content management. The tools that resulted from these early Envano inventions were what we liked to call “updaters”.
Webpage design and format were also drastically different twenty years ago. If you’re feeling a bit curious, try visiting The Wayback Machine for a glimpse of how our website evolved from 2001 to the present day. Image size and page load time were extremely important when trying to get viewers to interact. Many users on-ramps to the internet were still using 56k baud modems and early cable connections. Video was tiny and pixelated, but the imagination of what was possible energized us every day!
Initially, clients felt that Envano’s services were just for educating their audience, but eagerly and patiently we opened their eyes to see the larger role that digital plays with customers and commerce. We’ve loved seeing the changes in marketing and all the ways we’ve had to adapt over the past two decades. Every challenge and experiment has helped us improve as a firm and a team.
We’re looking forward to continuing to tackle ever-advancing technology, and we’re excited for whatever the future holds. Here’s to another two decades of dominating digital!