Published: December 23, 2019
Everywhere you go, augmented reality (AR) exists. Phone apps, company training programs, billboards, you name it. But, are you using AR for your business? If not, you may be falling behind. Currently, 9 out of 10 brands are already (or are planning on) using AR in their campaigns.
But, do you know where to start? And, how do you know if it is right for your business?
1. Start with an idea.
Before you whip out your handy tools, you’ll need to come up with an idea. A good way to brainstorm is to ask yourself these questions:
- How could augmented reality help me improve my business?
- Can augmented reality help solve any customer pain points?
If you’re still struggling as to whether or not augmented reality is right for your business, discover how these businesses are using AR to engage with their customers.
2. Plan, plan, plan!
Planning is the most important step in designing any product. It’s even more important with augmented reality. The AR process can be time-consuming, so planning out everything in detail helps you avoid errors and rework.
At Envano, we like to use storyboarding to help plan out design concepts. Storyboarding is a sequence of drawings or images mapped out for a video, animation or, in this case, AR. Throughout the storyboarding process, you’ll be able to figure out any tools, interactions, animations or AR capabilities needed to create what you need. For example, if you’re going to want a tree to explode, you’re going to want to document that in your storyboard. That way, you’ll know exactly what to do when it comes to the creating step of the entire process.
3. Get your hands dirty and start creating!
When you’ve finalized your storyboard, you’ll then start building the assets for your AR design. This is where it’s really important to rely on the storyboard and go scene by scene.
When you’ve finalized your storyboard, you’ll then start building the assets for your AR design. This is where it’s really important to rely on the storyboard and go scene by scene.
When you’ve finalized your storyboard, you’ll then start building the assets for your AR design. This is where it’s really important to rely on the storyboard and go scene by scene.
After importing, test our the AR experience on your phone using the AR app. If you’ve followed this process, you AR design should go off without a hitch!
More businesses are turning to augmented reality as they look for creative and out-of-the-box ways to engage with consumers. Because the AR process can be time-consuming, they’re also searching for professionals with technological expertise (like us) to help.
Are you ready to let us help you create an augmented reality design for your business? Fill out our contact form and let’s chat!
By Alex Blicharz, Software Engineer
