Published: June 13, 2022
When a business is looking for a digital marketing partner, budgets are key in determining who to work with, but sometimes it can be difficult to know what pricing model is right for your business. Your team of decision-makers may find themselves thinking, “We have a smaller budget, is a retainer pricing model necessary?” or “We really need help in the realm of digital, but don’t even know where to start. How are we supposed to pick a partner when we don’t even know what we don’t know?” While many other marketing agencies have complicated and confusing pricing models, here at Envano we do things a bit differently (shocker, I know). Envano’s pricing model revolves around two options: a statement of work or a partnership agreement.
Statement of Work
What is it?
In the simplest terms, a statement of work is a project-based agreement or tool. It is a document that lays out every little thing about a project. You may have encountered something like this before, as this is the way much of the marketing industry has historically operated.
- Small, short-run digital advertising campaigns
- Large, highly technical projects (such as a website revamp) that often have:
- Many moving parts and players
- A distinct start and stop
- Quickly definable projects
What is it?
A partnership agreement is a relationship tool to help your business achieve its desired goals and impact long term. Think of a partnership agreement with Envano as having an expert digital marketing freelancer in your back pocket! We are here to help you with all of your needs, and even things you didn’t know you needed, all under one roof. When you sign on for a partnership agreement, you have open access to Envano (with guardrails and guidance of course).
A partnership agreement is great for testing tactics and building collaborative innovation between your team and ours. This type of agreement allows for changes along the way, and the ability to quickly change and adjust the work we do for your business versus needing to go through a change order every time something small is changed or adjusted. Another benefit to a partnership agreement with Envano is receiving our mindshare or, in other words, our brainpower. We exist for the sole purpose of elevating our clients and seeing them succeed, so that means we are thinking about your business all 👏 the👏 time👏.
- Website maintenance
- Larger budget or longer duration digital advertising campaigns
- Incremental website evolution
- Digital marketing strategy and future visioning
- Experimentation and testing of marketing strategies and tactics
Pro tip: The easiest way to know which option will work best for you? A quick phone or video call to help us get to know you! At the end of the day, we are your partner and we will work alongside you to determine which route will work best for you and your goals.
Still unsure what pricing model will work best for your business? We’re here to help, reach out today!