Festival Foods is a Wisconsin-based grocer that’s been providing exceptional value, quality products and an enjoyable shopping experience for more than 70 years.
With customers being treated as guests, they always go above and beyond to ensure they’re meeting expectations in-store and online.
Festival Foods holds an annual plant sale (read: Plant Blowout) aimed at selling various floral products ahead of Mother’s Day. In 2017 and the years leading up to it, their advertising budget was dominated by traditional media tactics. In 2018, they decided to shift their dollars heavily towards digital advertising tactics.
Being nimble, thoughtful and determined, we set out to promote Plant Blowout differently in order to have a bigger business impact.
With a similar budget, we added more digital advertising tactics into the mix, while maintaining traditional efforts. This allowed us to reach and connect with more people in various touchpoints throughout their journey.
|2017 Plant Blowout Initiatives||2018 Plant Blowout Initiatives|
|Facebook Event Page|
|Google Display Network|
|Google Search Network|
|Third Party Advertising (i.e. local news websites)|
|Text Message Blasts|
Festival Foods nearly doubled their business impact in 2018. How did we do it?
With a similar budget, we hyper-targeted the audience based on consumer interest and intent with an omnichannel approach. Throughout the campaign, we continuously monitored performance to ensure the tactics were working (and if one wasn’t, we turned it off and allocated the dollars to a tactic that was). On top of that, we were able to eliminate waste in the advertising investment to truly maximize ROI.