Digital Advertising

Envano doubled leads for Security-Luebke Roofing with Digital Advertising

From empty calendars to overflowing with leads. Read about Envano’s innovative digital advertising strategy for generating qualified leads.

Challenge

Security-Luebke Roofing, Wisconsin’s oldest roofing company, faced a significant decrease in leads post-pandemic. Before the pandemic, they were consistently booked out several months in advance. After the pandemic, they struggled to fill appointments just a couple of months out. Their traditional marketing tactics weren’t delivering, and they knew they needed to find a solution.

Solution

Envano implemented a comprehensive digital advertising strategy across ten different platforms to remedy their lead generation challenges. These platforms included Google ads, Google Local, Bing, LinkedIn, X, Houzz Pro, NextDoor, Instagram and Facebook ads. Envano employed unique tactics and custom creative for each platform, crafted to optimize performance and convert qualified leads into paying customers. Envano optimized and enhanced Security-Luebke’s website to reduce friction for potential customers. As a result of the digital advertising campaigns and user experience improvements, Security-Luebke Roofing more than doubled its number of appointments.

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