Published: April 23, 2009
When it comes to search engines and marketing, 75% of advertisers and agencies indicate an interest in behavioral targeting with “significant interest” in demographic targeting. According to a recent Search Engine Marketing Professional Organization (SEMPO) survey, over one-third of the respondents were happy with the results of locally targeted search ads and 60% were willing to pay more for such targeting. 75% said they’d pay more for “clicks targeted to in-market consumers.”
80% of survey respondents ranked Google AdWords Local Targeting as the top program while 56% used Yahoo Search’s Local Match program.
54% indicated interest in targeted advertising with video search while 48% expressed the same for mobile search users. Over 80% of advertisers are turning to Facebook to help market their brands while two-thirds use Digg for that purpose.
Source: Marketing Vox