Search Prospecting: Casting a Wider Net

By David Sauter, CEO

Published: October 28, 2015

Display ads, PPC, search engine optimization, remarketing efforts; the list of tactics to garner new leads is ever growing!

Have you heard of search prospecting? Search prospecting is a tactic marketers can employ to try to cast an even wider net to attract people to your website. Search prospecting is similar to remarketing in that it can reach people who are further along in their purchasing decisions. Remarketing allows us to serve up content to those who have already been to your site.

But what about those who haven’t been to your site? How do you target those individuals and gain visibility with them? Search prospecting allows us to use tools like AdRoll, Quantcast, ReTargeter, and Google, to name a few, to find people who are searching for a certain product or service but haven’t necessarily visited your site or searched for your brand before. The goal of search prospecting is to capture those individuals who are searching for something related to your product or service and create awareness for them about your product, which just happens to be similar to what they were already searching for.


Here at Envano, we’re equipped to help you with your targeted marketing campaign efforts. We help eliminate the guesswork for you by researching what your potential customers are searching for, so we can make sure to add your brand to the mix of advertising they’re already seeing. The consumer is out there, searching for and researching various products. We want to help you catch them at an optimal point in their buying decision.

While your potential buyers may not know you exist, via multiple digital marketing efforts, we’re here to help educate them on your product or service. Search prospecting is just one way to do this. Let us help you find which mix of efforts is right for you. Contact us to find out how we can find the best solutions for you.