Published: September 10, 2018
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Lead Generation
If you want to generate leads in the B2B market and find quality job candidates, then LinkedIn is by far the way to go. Eighty percent of B2B marketing leads sourced through social media come from that channel. With nearly 60 percent of marketers on LinkedIn finding leads, compared to 20 percent on other social platforms, this platform seems like an obvious choice.
Recruiting
When it comes to employee recruitment, users are more likely to be active during working hours. Coupled with recruitment posts on Facebook, which has an audience that is more active during non-working hours, recruiters are much more likely to hire the best talent. Now the question stands, what’s stopping you from becoming a LinkedIn leader?
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By Stevie Sleeter, Content & Social Media Manager
