Envano a Green Bay, WI Interactive Marketing Agency

A recent Popular Media Study looked at three groups of social media users: max connectors (those with 500 plus connections), daily users and all respondents to the survey. The study was to discern the media habits of consumers and their impact on the relationships they forge with the companies they interact with.

All three groups (61%) used social media to learn about new products and services. While 64% of all respondents used social media to learn about sales and specials, only 46% of max connectors did the same. Conversely, only 30% of all respondents used social media to gain information about company culture, environmental responsibility, etc., while almost 50% of max connectors did.

Max connectors appear to be more motivated by a company’s culture and products/services and less so by its sales and specials. With their large social network, max connectors are a great resource for marketers because they take the time to get-to-know the companies they interact with.

Do you know what motivates your clients? At Envano, we can help you figure that out.

Source: Marketing Sherpa

A new study by SocialTwist shows how people share online information. The study was based on people’s use of the “Tell-A-Friend” widget found on blogs, newspaper sites and other websites. The findings may surprise you.

• 59% of people used email to share the info while 25% used instant messenger and 14% used social networking sites like Facebook and Twitter.
• 44% of Tell-A-Friend users turned to Yahoo mail to share their information, 25% used MSN and 19% used Google’s Gmail.
• When it comes to shares by social networking sites, Facebook accounted for 79% while MySpace was at 15% and Twitter was at 5%.

As Jason Falls writes, “When we as internet marketers are making recommendations and building functionality for the mainstream, we have to remember that WE are not mainstream.” Email and instant mesaaging are popular tools. Twitter is growing, but its usage as a share tool hasn’t caught on quite yet.

How does your company share information? Envano is well-acquainted with all the off- and online channels and can help you start the conversation.

Source: Social Media Explorer

It’s no secret, people ages 45 and up are flocking to the internet. Though, the numbers may be surprising. According to the recent CTAM Pulse report, over 90% use email and over 70% shop online.

Those ages 65+ are avid users of the internet and are the generational leaders of online activity. 94% of “Matures” use email, 77% shop online, 70-71% use the internet for news and health information, 59% do their banking online and 47% play free online games.

Similarly, Baby Boomers (those aged 45-64) are heavy users. 93% report they use email, 71% shop online, 67-73% read news and gather information and 66% use online banking.

While some older adults don’t have the latest in computer technology, they have discovered the strengths of the online world and aren’t afraid to use them. How is your company tapping into these important generational groups?

Source: Media Post

When it comes to brands, social media users are an energetic bunch. A recent study by GroupM Search and comScore, Inc., showed a direct link between online search behavior and “brand discovery” via social media. As Graham Mudd, comScore’s VP said, “Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on a brand’s paid search ad.”

Also, worth noting:

• social media users are almost twice as likely to search and make a list of brands and products for purchase compared to other users.
• Users exposed to “influenced” social media and paid search showed a 223% increase in search behavior over those exposed to paid ads alone.

How engaged is your brand with the social media sect?

Source: Marketing Charts