Envano Interactive Marketing Agency

Interactive Marketing

Social media certainly has its benefits for those who love dining and drinking. From free drinks for Foursquare checkins, to Twitter notifications about happy hours, to Facebook messages about free food, there’s always something tasty happening online. But the social web offers a lot more than just discounts and deals when it comes to drinking and dining. Restaurants and bars are giving social media users a backstage pass to the food and the people who make it. Chefs and restaurateurs are using social media to reveal how their dishes are made, generate familiarity with chefs and provide a means for

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Scribd vs Slideshare When it comes to online document sharing there are many options. The two most popular are Scribd and Slideshare. Scribed allows users to view, print, download and upload documents in a variety of formats including PDF and MS Word. It has an embeddable PDF format which makes it easy to place files into webpages or blogs. It also has a text-to-speech feature where files can be converted to MP3 for play-back purposes. Slideshare bills itself as the “business media site” for document sharing. As with Scribd, users may view, print, download and upload documents and easily embed them

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In a world where the iPad is really starting to proliferate & dominate, there are many times when you still can’t get the job done without your laptop. The cloud is taking hold, but being portable & creative is still not very feasible if you are glued to your iPad. That’s about to change. Thanks Google! Google announced today that, in celebration of the more than three million businesses using Google Apps and 30 million business and education users employing its collaboration tools, it would begin offering mobile editing functionality for Google Docs. The announcement means that Android and iPad

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Hearing and addressing an unhappy customer’s concerns will usually swing them over to the very happy customer you desire – Why in the world wouldn’t you ask an “already” happy customer to toot your horn a little? A few weeks back, I got some work done on my car at a local dealership. In all honesty, I took my car to this particular dealership, because I’m the Mayor of it on Foursquare. Even if I just needed an inspection, why not also use this as another check-in to continue securing my mayorship, right? So why is this important? There was

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Location based check-in type services are this year’s overhyped topic – with good reason. While you may not understand why someone wants to be the mayor of their barber shop, you do need to recognize the behavior that social location services such as Gowalla,Foursquare, Yelp! and Facebook Places represents for the local business. Shoppers these days are using the Internet to find everything locally and increasingly using mobile devices, services and apps to effectively bypass even the web to find a merchant. What that means is that local small businesses need to find ways to tap into the behavior and not necessarily try

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Have you heard? Social Media is important for your brand. Monitoring your efforts and Responding is an extremely important piece of the puzzle. If you ignore your Social Media efforts, you’ll miss great opportunities to interact & win! Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise

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More than half of consumers surveyed in May by Deloitte believe the economy is recovering while over 64% say their finances are the same or better than a year ago. Also, 63% say they plan to spend the same or more at retailers this year. Of special note, 75% say they go online to get store/product/price information before – or during – in-store shopping. 51% say an online review has impacted their purchase decision. “Consumers are tuning in to online conversations to make informed buying decisions and. . . interact with retailers,” said Stacy Janiak, U.S. Vice Chairman of Deloitte.

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Within the last year, many marketers have included Facebook, Twitter and blogging as ways to reinforce their brands. In the blog link below, Clay McDaniel of Spring Creek Group poses an interesting question, “Are you listening?”  In response he details 13 tools marketers can use to discover what customers are saying about their organizations’ products and services.  While it’s important to have a presence in the social media world, it’s more important to monitor what goes on in that world and how it impacts your brand.  That’s something Envano does well.  We have an ear for social media.  And we

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Social media marketing is still relatively new so the notion of “best practices” continues to evolve. A recent Marketing Sherpa Social Media Marketing Benchmark Survey shows that over 40% of marketers reported they subscribe to an informal process when it comes to social marketing practices. Only 15% to 30% have a formal process. Furthermore, anywhere from 28% to 42% of marketers have no process at all! Where does your organization’s social media efforts fit into this chart? Social media is a powerful marketing tool and Envano can help you turn an informal process into one that is optimized to meet

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Relationships matter. eMarketer said today that 45% of senior marketers who responded to a recent survey indicated social media is a “top priority.”  42% said it is “important.” Only 12% said social networks/applications are a “low priority” or “not relevant.” Furthermore, recognizing that the right platform needs to be in place to support social media, 45% ranked digital infrastructure as a “top priority” while 52% said it is “important.” Worth noting, almost 50% of senior marketers believed that search optimization, mobile devices, blogger outreach, viral campaigns, digital advertising and email marketing are “important.” Online games came in with the lowest

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