What is Digital Billboard Advertising?

By Envano

Published: April 11, 2022

You may have heard of paid search, display and social media advertising, but in the world of digital advertising, there are many ways to reach your audience. If you have ever driven past a billboard that caught your eye and revealed several ads in a matter of seconds, then you have witnessed digital billboard advertising in action.

What is a billboard in digital advertising?

Unlike traditional billboards, digital billboards are electronic displays that rotate advertisements in slots and offer the flexibility to update them in real-time. This means if your strategy or promotions change, then you can instantly switch out your ad creative with a new design or time-sensitive message. Usually, they are located on the busiest highways and streets, making the number of people who see your advertisement much greater.

How do you advertise on a digital billboard?

This can vary from vendor to vendor. At Envano, we help make the process as seamless as possible. Once we know your desired billboard locations, budget and schedule, we will make sure you get the most out of your campaign. We will create a professionally-designed ad and set everything up for you on our end. It’s also important to keep in mind that billboard availability can fluctuate depending on the time of year, especially during the holidays when more people are on the road and there is more competition to reach them.

1: digital billboard advertisement location
2: advertising budget
3:campaign dates

Why does digital billboard advertising work?

For one, they can lead people to take action. As stated by Nielsen, a leader in data and market research, “65% of viewers engaged in actions after seeing a digital billboard ad such as searching for an advertiser or visiting their website, visiting the store or restaurant, and visiting or posting to social media.” Digital billboards can also help to build brand recognition and generate high ad recall.

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How much does it cost to advertise on a digital billboard?

This depends on a variety of factors. For example, advertising on all available billboards in Green Bay, WI for two months would result in a different cost compared to advertising on one billboard outside of Oshkosh, WI for one month. The good news is that you can get started on almost any budget. No need to be a big business or large corporation to get started.

Map of Wisconsin digital billboard locations for advertising.

Ready for maximum exposure and minimal effort? Need a marketing partner who can help? Let’s chat!