How do we fill our open positions with candidates that align with our culture, values and mission?
Festival Foods operated with a traditional “post and pray” approach to hiring — identify open positions, post them on the Careers page, and wait for the applications to roll in. Sounds simple enough, right? Sadly, it wasn’t that easy. In an increasingly competitive job market where candidates were already scarce, they weren’t receiving the volume of applications they needed to fill positions at their stores. Additionally, they struggled to find candidates who were qualified to fill the roles needed to maintain their exceptional in-store experience.
To help them fill their open positions with qualified candidates, we challenged Festival Foods to pivot their recruiting mindset away from “post and pray” and towards a digital-first approach. We encouraged them to try new hiring strategies that put their prospective candidates first.
With this refreshed mindset, we leveraged lead generation Facebook ads to help Festival Foods fill open positions for their new stores. This included a form with three questions to improve quality and intent of candidates.
Through these lead generation ads, we put the focus on the applicant and their overall experience.
By inviting applicants to see if Festival Foods was a good fit, they had a more welcoming experience that sparked curiosity in what awaited them in a career at Festival Foods. It also enabled Festival Foods to attract candidates that were truly qualified and passionate about their industry.